(Open Windows, photo by Justin Noack, my travel-happy brother)
Getting Started with the book “The Impact Equation” by Chris Brogan and Julien Smith.
Because I think this quote just about sums it all up…
“In our book, The Impact Equation, Julien Smith and I say that what’s needed to be seen is a strong idea moved across a well-built platform and into the hands of relationships you’ve built and maintained. Miss any part of that and the equation hasn’t been satisfied.”
So, as I am looking at creating engagement : Really, the good idea is the last part of the equation… it starts with relationships built and maintained… this takes time… “moved across a well-built platform” – this also is something that takes time. The strong idea is only the icing on the cup-cake.